Hello Everybody, Today in this post we are going to tell What is SEO and A Complete Guide to Search Engine 2022. Search Engine Optimization is the whole of the work done to ensure that our websites gain more visibility in search engines. We can increase our organic traffic by placing in better positions (ranks) on Google and other search engines with the help of Search Engine Optimization.
Now, is the time to learn what SEO is, how it is done, and the details. If you're ready, let's start.
What is SEO?
It is a digital marketing term that comes from English and is created by shortening the word "Search engine optimization". It is defined as the practice or process of earning organic traffic from search results in search engines.
SEO is a type of digital marketing that focuses specifically on getting a website higher in search results on sites like Google, Yahoo, and Bing. Search engines are the most common tool for bringing organic (free) traffic to a website, which makes SEO highly competitive.
A successful strategy can bring a high level of benefit to a business. If you are familiar with the Internet, you probably use a search engine every day. Major search engines such as Google, Yahoo, or Bing are all popular choices for information-seeking users. When a search is done, these search engines have an algorithm that determines what content to list on the search engine results page (SERPs). Search engines don't just display web page content. They may also display videos, images, local business results, or other types of media on a search results page.
After knowing what is SEO, let's now have a look at the types of SEO.
Types Of SEO
Types of SEO are divided into several types if categorized based on the optimization techniques used. For business people who use websites as online promotion media, it is necessary to know what SEO techniques are.
There are 3 types of SEO that are very beneficial for a successful organic search strategy and website positioning in search engines.
- On Page SEO
- Off Page SEO
- Technical SEO
Now Let’s discuss all the types of SEO one by one.
1. On Page SEO
This type of SEO is to optimize the content on the website which serves to increase rankings. Do keyword research properly and accordingly. The goal is to find the best keywords, be it short tail or long-tail keywords.
Next, create quality and SEO-friendly content. Lastly, optimizing the use of keywords. Put keywords in strategic sections, such as titles, subtitles, or opening paragraphs.
In addition, use good meta tags too. There are several technical aspects that need to be optimized in On-Page SEO.
Keyword research: You have to find the best keywords that you will target on the website content pages. For that, you need to understand well how to do keyword research, use short and long-tail keywords, and tools for keyword research.
Create content: Make sure to only publish high-quality and SEO-friendly content with the main focus on targeted keywords.
Keyword optimization: You put all the targeted keywords in a strategic section, and also take advantage of the best SEO meta tags.
To help all aspects of SEO on the page, you can use various supporting tools, such as Alexa, Ahrefs, Moz, and so on. Meanwhile, if you want to do keyword research and content creation, there are many keyword research tools you can use, such as Ubersuggest, Ahrefs, and keyword planner, so you can find relevant, most popular, and low-competitive keywords for you to use on your website.
Optimizing keywords can take advantage of special keyword optimization tools. These tools will help you review every page on the site, as well as scan whether the page has optimized the target keyword or not. You must enter the targeted keywords along with the target URL to be scanned, later you will get a full report, along with suggestions for optimization.
2. Off Page SEO
The second type is website optimization by way of off page SEO. This step usually serves to help increase website traffic, if in its development on page optimization is still not enough and is able to increase traffic conversions for your business.
Make Backlinks: Backlinks are the method most often used by website owners to increase authority if your link site is placed or is on another website owner. So, the site link that you have will be on another website and usually a form of recommendation for your site.
Doing Promotion: You can also do promotions by uploading your website pages on your social media sites. The goal is to get a wider range of visitors. Social media platforms that you can target are Facebook, Twitter, and Instagram.
3. Technical SEO
This type of SEO deals with the non-content elements of a website's page or content infrastructure, including strategies to improve the foundation of the site. If you have good technical, then Google can find content more easily. Some of the main priorities in technical SEO are as follows:
Indexability: If it is not indexed by Google, as a result, the website will not appear in search engines. Site architecture: If the site has a good structure, then Google and readers can easily understand it.
Those are the 3 types of SEO and their respective roles. Generally, the types of on page and off page SEO are the most well-known, but actually, there are technical SEOs that also need attention. Through all three, it will be easier to get as many visitors as possible. Don't separate them. May be useful!
How does SEO Work?
How does SEO work? There are various ways that SEO is done, which are as follows:
Crawling is surfing the internet for content, looking for code/content for every URL they find.
Indexing is storing and managing the content found during the crawling process. Once a page is indexed successfully, it is in the process of being displayed as a result of the relevant request.
Ranking is providing the pieces of content that best answer a searcher's query, meaning that search results are sorted from the most relevant content to the least relevant.
Conclusion
Thus our discussion this time is about the What is SEO? A Complete Guide to Search Engine 2022. Hopefully, this discussion will be useful and provide new insights for all of us about the development of SEO today. Thank you for reading.
